About Us

Meet the Family

Darin Via: The Heart of De'Viar Farms

Darin Via is the driving force behind De'Viar Farms, leading with passion and dedication. Inspired by his grandparents and extended family, Darin grew up immersed in the farming lifestyle. He spent his childhood helping his dad on the farm, and from an early age, he knew this was his calling. Darin pursued his education at Texas Tech University, earning a BS in Agriculture Economics. He furthered his expertise with a Master’s Degree from West Texas A&M University in the same field. Following his academic achievements, Darin became the Senior Vice President of Farm and Ranch Management for Bank of America, a role he excelled in for 12 years. When the company decided to discontinue these services in Amarillo, Darin embraced a new chapter by starting De'Viar Farms. His education, deeply rooted farming heritage, and profound love for farm work set us apart.

ReBecca Via: The Elegance and Style of De'Viar Farms

ReBecca Via brings a touch of class and style to De'Viar Farms, reminiscent of the charm from the classic TV show "Green Acres." Her role encompasses creating and maintaining the farm's image and brand. She curates essential oils, soaps, and cleaning products, striving for a simple yet elegant lifestyle free of harsh chemicals. In addition to her creative endeavors, ReBecca owns Couture Marketing Group, where she supports the farm's brand and operations. She manages marketing efforts, cares for the bunnies, dogs, and cats, and enjoys getting her hands dirty with home-grown herbs. ReBecca's flair for organizing family gatherings transforms every event into a memorable occasion, creating an inviting home for family and friends. Visitors relish the opportunity to see the animals and taste the delicious food prepared at De'Viar Farms. ReBecca and Darin are profoundly grateful to God for everything He has done for them; without His grace, none of this would be possible.

Core Principles

While we may feel like our success involves a bit of luck and a whole lot of love, our core principles include:

Integrity: Honoring our commitments and conducting our farming practices with honesty and transparency.
Stewardship: Caring for the land and animals entrusted to us by God.
Community: Building strong relationships with our customers and neighbors, and contributing to the well-being of our local area.

Our Children and Grandchildren:

While the children and grandchildren aren’t active on the farm, they are always in the hearts of Darin and ReBecca. Two of the children live in Colorado, one is in college, and one isn’t interested in farming. However, Darin and ReBecca are building this legacy for them, hoping they will cherish it as much as they do. Darin and ReBecca married in 2019, and they are continuously learning about each other and growing together as a family.